Information needs empathy
Dissertations are often seen as very dry. Nobody would want to read or revisit it. It's like, "Once I'm done, I have nothing to do with it anymore." But what if we add more visual aids, using design to make it looks interesting enough to read?
As we can see, the current newspapers are presenting information with much visual aids. We are also getting busier in our lives. It must be some ways to use graphics/visuals to tell stories, making dense information easy to digest. The intention is to be efficient, economical and presented in a compact format.
It had to be a relationship between the content of the writing and the design format. The dissertation content is about analysing how communication design, from printed media to interactive designs, generates ideas that influence public audiences. All the design principles are shaped by the nature of human interactions. Here, the publication design defined the needs of potential user and
addressed them through visuals.
The way people carry and read (using one hand, for example)
In the most comfortable size
Cost-effective
Lightweight, fold-up, doesn’t take much space
Easy to read, bite-size information
